/* EmailGain landing page, v3: show the work.
   Uses only the tokens in tokens.css (DESIGN.md explains them).
   Mobile first: phones by default, then 48rem (768px), 56rem (896px) and 64rem (1024px) up. */

/* ---------- Base ---------- */
*, *::before, *::after { box-sizing: border-box; }

html {
  -webkit-text-size-adjust: 100%;
  text-size-adjust: 100%;
  scroll-padding-top: calc(var(--nav-height) + var(--space-4));
}

@media (prefers-reduced-motion: no-preference) {
  html { scroll-behavior: smooth; }
}

body {
  margin: 0;
  background: var(--color-white);
  color: var(--color-ink);
  font-family: var(--font-body);
  font-size: var(--text-body);
  line-height: var(--leading-relaxed);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

img, svg, video, iframe { display: block; max-width: 100%; }
img, video { height: auto; }
h1, h2, h3, p, ul, ol, dl, dd, figure, blockquote { margin: 0; }
ul, ol { padding: 0; list-style: none; }
button { font: inherit; color: inherit; }

a { color: inherit; text-decoration-thickness: 1px; text-underline-offset: 4px; }
a:hover { text-decoration-thickness: 2px; }

:focus-visible { outline: var(--focus-ring); outline-offset: var(--focus-offset); }
::selection { background: var(--color-lilac); color: var(--color-ink); }

.wrap {
  width: 100%;
  max-width: var(--container);
  margin-inline: auto;
  padding-inline: var(--gutter);
}

.section { padding-block: var(--section-y); }
.section--lavender { background: var(--color-lavender); }
.section--lilac { background: var(--color-lilac); }
.section--plum { background: var(--color-plum); color: var(--color-on-plum); }
.section--plum :focus-visible { outline-color: var(--color-on-plum); }

.sprite { position: absolute; width: 0; height: 0; overflow: hidden; }

.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  margin: -1px;
  padding: 0;
  overflow: hidden;
  clip: rect(0 0 0 0);
  white-space: nowrap;
  border: 0;
}

.nav-sentinel { height: 1px; margin-bottom: -1px; background: var(--color-lilac-soft); }

.skip-link {
  position: absolute;
  top: var(--space-3);
  left: var(--space-3);
  z-index: 100;
  padding: var(--space-3) var(--space-5);
  border-radius: var(--radius-pill);
  background: var(--color-ink);
  color: var(--color-white);
  font-weight: var(--weight-semibold);
  text-decoration: none;
  transform: translateY(-200%);
}
.skip-link:focus { transform: none; }

.icon {
  width: var(--icon-size);
  height: var(--icon-size);
  flex: none;
  fill: none;
  stroke: currentColor;
  stroke-width: var(--icon-stroke);
  stroke-linecap: round;
  stroke-linejoin: round;
}

/* ---------- Type ---------- */
.h2 {
  font-family: var(--font-display);
  font-size: var(--text-h2);
  font-weight: var(--weight-bold);
  line-height: var(--leading-tight);
  letter-spacing: var(--tracking-tight);
  text-wrap: balance;
}

.h3 {
  font-family: var(--font-display);
  font-size: var(--text-h3);
  font-weight: var(--weight-semibold);
  line-height: var(--leading-snug);
  letter-spacing: -0.015em;
}

/* Keeps a short sentence together inside a heading */
.phrase { display: inline-block; }

.lead {
  max-width: 44ch;
  font-size: var(--text-lead);
  line-height: var(--leading-normal);
  color: var(--color-text-soft);
}

.section-head { max-width: 50rem; }
.section-head .lead { margin-top: var(--space-5); }
.section--plum .lead { color: var(--color-on-plum-soft); }

/* ---------- Buttons and links ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: var(--button-height);
  padding: 0 var(--button-pad-x);
  border: 0;
  border-radius: var(--radius-pill);
  font-family: var(--font-body);
  font-size: var(--text-body);
  font-weight: var(--weight-semibold);
  line-height: 1;
  text-decoration: none;
  cursor: pointer;
  transition: background-color var(--duration-fast) var(--ease-out);
}
.btn--primary { background: var(--color-ink); color: var(--color-white); }
.btn--primary:hover { background: var(--color-ink-hover); }
.btn--lilac { background: var(--color-lilac); color: var(--color-ink); }
.btn--lilac:hover { background: var(--color-lilac-hover); }
.btn--sm { min-height: var(--button-height-sm); padding: 0 var(--space-5); font-size: var(--text-small); }

/* ---------- Navigation ---------- */
.site-nav {
  position: sticky;
  top: 0;
  z-index: 40;
  background: var(--color-lilac-soft);
  transition: background-color var(--duration-base) var(--ease-out), box-shadow var(--duration-base) var(--ease-out);
}
.site-nav.is-scrolled { background: var(--color-white); box-shadow: 0 1px 0 var(--color-line); }

.site-nav__inner {
  display: flex;
  align-items: center;
  gap: var(--space-5);
  min-height: var(--nav-height);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: var(--space-3);
  font-family: var(--font-display);
  font-size: var(--text-wordmark);
  font-weight: var(--weight-bold);
  letter-spacing: -0.02em;
  text-decoration: none;
}
.brand img { width: var(--logo-size); height: var(--logo-size); border-radius: var(--radius-sm); }

.site-nav__links { display: none; margin-left: auto; }
.site-nav__links ul { display: flex; gap: var(--space-6); }
.site-nav__links a {
  display: inline-block;
  padding-block: var(--space-2);
  font-size: var(--text-small);
  font-weight: var(--weight-medium);
  text-decoration: none;
}
.site-nav__links a:hover { text-decoration: underline; }

.site-nav__cta { margin-left: auto; }
.site-nav__cta .long { display: none; }

@media (min-width: 64rem) {
  .site-nav__links { display: block; }
  .site-nav__cta { margin-left: var(--space-3); }
  .site-nav__cta .long { display: inline; }
  .site-nav__cta .short { display: none; }
}

/* ---------- Hero ---------- */
.hero__top {
  background: var(--color-lilac-soft);
  padding: var(--space-7) 0 calc(var(--strip-rise) + var(--space-7));
}

.hero__inner {
  display: grid;
  justify-items: start;
  gap: var(--space-6);
}

.hero__title {
  max-width: var(--hero-measure);
  font-family: var(--font-display);
  font-size: var(--text-hero);
  font-weight: var(--weight-bold);
  line-height: 1;
  letter-spacing: var(--tracking-hero);
  text-wrap: balance;
}

/* Laptops: the line on the left, the button on the right, level with its last line */
@media (min-width: 64rem) {
  .hero__inner {
    grid-template-columns: minmax(0, 1fr) auto;
    align-items: end;
    gap: var(--space-8);
  }
}

/* ---------- Moving strip of emails ---------- */
.strip {
  position: relative;
  margin-top: calc(-1 * var(--strip-rise));
  overflow: hidden;
  padding-block: var(--space-2) var(--space-4);
}

.strip__track { display: flex; width: max-content; }

.strip__list {
  display: flex;
  align-items: flex-start;
  gap: var(--space-5);
  padding-right: var(--space-5);
}
.strip__list > li:nth-child(even) { margin-top: var(--strip-stagger); }

.mail { width: var(--strip-email-width); }
.mail__frame {
  height: var(--strip-email-height);
  overflow: hidden;
  border-radius: var(--radius-md);
  background: var(--color-white);
  box-shadow: var(--shadow-frame);
}
.mail__frame img { width: 100%; }
.mail figcaption {
  margin-top: var(--space-3);
  font-size: var(--text-small);
  font-weight: var(--weight-semibold);
}

/* It stops while hovered, tapped or focused with the keyboard (the strip takes focus) */
@media (prefers-reduced-motion: no-preference) {
  .strip__track { animation: strip-scroll var(--strip-speed) linear infinite; }
  .strip:hover .strip__track,
  .strip:focus-within .strip__track { animation-play-state: paused; }
}
.strip:focus-visible { outline: var(--focus-ring); outline-offset: calc(-1 * var(--focus-offset)); }

@keyframes strip-scroll {
  to { transform: translateX(-50%); }
}

/* Reduced motion: the strip stands still and scrolls sideways by hand instead */
@media (prefers-reduced-motion: reduce) {
  .strip { overflow-x: auto; scrollbar-width: thin; }
  .strip__list[aria-hidden="true"] { display: none; }
  .strip__list { padding-left: var(--gutter); }
}

/* ---------- Doing it yourself vs EmailGain ---------- */
.versus {
  display: grid;
  gap: var(--space-5);
  margin-top: var(--space-8);
}

.versus__col {
  padding: var(--space-6) var(--space-6) var(--space-3);
  border-radius: var(--radius-lg);
}
.versus__col--diy { background: var(--color-grey-panel); color: var(--color-text-soft); }
.versus__col--us { background: var(--color-plum); color: var(--color-on-plum); }

.versus__title {
  display: flex;
  align-items: center;
  gap: var(--space-3);
  min-height: var(--logo-size);
  padding-bottom: var(--space-5);
  font-family: var(--font-display);
  font-size: var(--text-h3);
  font-weight: var(--weight-bold);
  line-height: var(--leading-snug);
  letter-spacing: -0.02em;
}
.versus__title img { width: var(--logo-size); height: var(--logo-size); border-radius: var(--radius-sm); }

.versus__item { padding-block: var(--space-5); border-top: 1px solid var(--color-line); }
.versus__col--us .versus__item { border-top-color: var(--color-line-on-plum); }

.versus__item dt {
  font-size: var(--text-small);
  font-weight: var(--weight-semibold);
}
.versus__col--us .versus__item dt { color: var(--color-lilac); }

.versus__item dd {
  margin-top: var(--space-1);
  font-size: var(--text-lead);
  line-height: var(--leading-snug);
}
.versus__col--diy .versus__item dd { color: var(--color-text-muted); }

@media (min-width: 56rem) {
  .versus {
    grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
    grid-template-rows: auto repeat(4, auto);
    row-gap: 0;
  }
  .versus__col { grid-row: 1 / span 5; display: grid; grid-template-rows: subgrid; }
  .versus__list { grid-row: 2 / span 4; display: grid; grid-template-rows: subgrid; }
  .versus__col { padding: var(--space-7) var(--space-7) var(--space-4); }
}

/* ---------- Fran's story (Renara) ---------- */
.story { display: grid; gap: var(--space-7); align-items: center; }

.story__video { width: 100%; max-width: var(--video-width); justify-self: center; }

.video {
  position: relative;
  aspect-ratio: 9 / 16;
  overflow: hidden;
  border-radius: var(--radius-lg);
  background: var(--color-ink);
}
.video video { width: 100%; height: 100%; object-fit: cover; }

.video__play {
  position: absolute;
  inset: 0;
  display: grid;
  place-items: end center;
  padding: 0 0 22%;
  border: 0;
  background: transparent;
  cursor: pointer;
}
.video__play[hidden] { display: none; }
.video__play-icon {
  display: grid;
  place-items: center;
  width: var(--play-size);
  height: var(--play-size);
  border-radius: 50%;
  background: var(--color-lilac);
  color: var(--color-ink);
  box-shadow: 0 10px 30px -8px rgb(0 0 0 / 0.5);
  transition: transform var(--duration-fast) var(--ease-out), background-color var(--duration-fast) var(--ease-out);
}
.video__play:hover .video__play-icon { background: var(--color-lilac-hover); transform: scale(1.05); }
.video__play-icon .icon { width: 1.75rem; height: 1.75rem; margin-left: 0.25rem; fill: currentColor; stroke: none; }
.video__play:focus-visible { outline-offset: -6px; }

.story__video figcaption {
  margin-top: var(--space-4);
  font-size: var(--text-small);
  color: var(--color-on-plum-soft);
  text-align: center;
}

.story__body {
  margin-top: var(--space-5);
  max-width: 38rem;
  font-size: var(--text-lead);
  line-height: var(--leading-normal);
  color: var(--color-on-plum-soft);
}

.quote {
  padding-left: var(--space-5);
  border-left: 3px solid var(--color-lilac);
}
.quote blockquote p {
  font-family: var(--font-display);
  font-size: var(--text-quote);
  font-weight: var(--weight-semibold);
  line-height: 1.15;
  letter-spacing: -0.025em;
}
.quote figcaption {
  margin-top: var(--space-3);
  font-size: var(--text-small);
  font-weight: var(--weight-semibold);
  color: var(--color-lilac);
}
.story .quote { margin-top: var(--space-7); }

/* Renara's emails: a row of six under the story (three by two on tablets, two by three on phones) */
.story__work { grid-column: 1 / -1; }
.story__mails {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: var(--space-3);
}
.story__mails img {
  width: 100%;
  aspect-ratio: 3 / 4;     /* each email shows from its top, so the headline is always in view */
  object-fit: cover;
  object-position: top;
  border-radius: var(--radius-sm);
  background: var(--color-white);
}
@media (min-width: 40rem) {
  .story__mails { grid-template-columns: repeat(3, minmax(0, 1fr)); gap: var(--space-4); }
}
@media (min-width: 64rem) {
  .story__mails { grid-template-columns: repeat(6, minmax(0, 1fr)); }
}
.story__work figcaption {
  margin-top: var(--space-3);
  font-size: var(--text-small);
  color: var(--color-on-plum-soft);
}

@media (min-width: 56rem) {
  .story { grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr); gap: var(--space-9); }
}

/* ---------- More results ---------- */
.wins { display: grid; gap: var(--space-7); }

.chat { display: grid; gap: var(--space-3); margin-top: var(--space-7); justify-items: start; }
.msg p {
  display: inline-block;
  padding: var(--space-4) var(--space-5);
  border-radius: var(--bubble-radius) var(--bubble-radius) var(--bubble-radius) var(--bubble-tail);
  background: var(--color-lavender);
  font-size: var(--text-lead);
  font-weight: var(--weight-medium);
  line-height: var(--leading-snug);
}
.chat figcaption {
  margin-top: var(--space-1);
  padding-left: var(--space-2);
  font-size: var(--text-small);
  color: var(--color-text-muted);
}

.report {
  display: grid;
  gap: 1px;
  overflow: hidden;
  border: 1px solid var(--color-line);
  border-radius: var(--radius-lg);
  background: var(--color-line);
}
.report__item {
  display: flex;
  flex-direction: column;
  padding: var(--space-6);
  background: var(--color-white);
}
.report__name { font-size: var(--text-small); font-weight: var(--weight-semibold); }
.report__num {
  margin-top: var(--space-5);
  font-family: var(--font-display);
  font-size: var(--text-stat);
  font-weight: var(--weight-bold);
  font-variant-numeric: tabular-nums; /* digits keep their width while they count up */
  line-height: 1;
  letter-spacing: -0.045em;
  color: var(--color-lilac-deep);
}
.report__pre {
  font-size: 0.42em;
  font-weight: var(--weight-semibold);
  letter-spacing: -0.01em;
}
.report__note {
  margin-top: var(--space-3);
  font-size: var(--text-small);
  line-height: var(--leading-normal);
  color: var(--color-text-muted);
}

@media (min-width: 40rem) {
  .report { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}

@media (min-width: 64rem) {
  .wins { grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: var(--space-9); align-items: start; }
  .report__item { padding: var(--space-7) var(--space-6); }
}

/* ---------- How it works ---------- */
.steps { display: grid; gap: var(--space-7) var(--space-5); margin-top: var(--space-8); }

.step { position: relative; padding-top: var(--space-5); }
.step::before {
  content: "";
  position: absolute;
  inset: 0 0 auto;
  height: 2px;
  background: var(--color-ink);
  transform-origin: left center;
}
.step__num {
  display: block;
  font-family: var(--font-display);
  font-size: var(--text-step);
  font-weight: var(--weight-bold);
  line-height: 1;
  letter-spacing: -0.04em;
  color: var(--color-lilac-deep);
}
.step .h3 { margin-top: var(--space-5); }
.step p { margin-top: var(--space-2); color: var(--color-text-soft); }

@media (min-width: 48rem) {
  .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (min-width: 64rem) {
  .steps { grid-template-columns: repeat(5, minmax(0, 1fr)); }
}

/* The line draws from step 1 to step 5 and each number arrives as the line reaches it.
   Only runs when site.js adds .is-animated (never with reduced motion or without JavaScript). */
.steps.is-animated .step::before { transform: scaleX(0); }
.steps.is-animated .step__num { opacity: 0; transform: translateY(0.3em); }
.steps.is-animated .step.is-in::before {
  transform: none;
  transition: transform var(--draw-duration) var(--ease-out) calc(var(--step-delay, 0) * var(--draw-gap));
}
.steps.is-animated .step.is-in .step__num {
  opacity: 1;
  transform: none;
  transition: opacity var(--duration-slow) var(--ease-out), transform var(--duration-slow) var(--ease-out);
  transition-delay: calc(var(--step-delay, 0) * var(--draw-gap) + var(--draw-duration) * 0.5);
}

/* ---------- About (plum, with his photo) ---------- */
.about { display: grid; gap: var(--space-6); }

.about__photo img { width: 100%; border-radius: var(--radius-lg); }

.prose { display: grid; gap: var(--space-5); max-width: var(--measure); }
.prose p { font-size: var(--text-lead); line-height: var(--leading-relaxed); }
.about .prose p { color: var(--color-on-plum-soft); }
.about .btn { margin-top: var(--space-6); }

@media (min-width: 64rem) {
  .about {
    grid-template-columns: minmax(0, 5fr) minmax(0, 7fr);
    grid-template-rows: auto 1fr;
    grid-template-areas:
      "title photo"
      "text  photo";
    column-gap: var(--space-9);
    row-gap: var(--space-6);
    align-items: start;
  }
  .about__title { grid-area: title; }
  .about__photo { grid-area: photo; align-self: center; }
  .about__text { grid-area: text; }
}

/* ---------- FAQ: a text conversation with Ruairí, in one lavender panel ---------- */
.faq {
  display: grid;
  gap: var(--space-7);
  padding: var(--space-6) var(--space-5);
  border-radius: var(--radius-xl);
  background: var(--color-lavender);
}

.faq__intro {
  margin-top: var(--space-5);
  max-width: 30ch;
  font-size: var(--text-lead);
  line-height: var(--leading-normal);
  color: var(--color-text-soft);
}
.faq__head .btn { margin-top: var(--space-6); }

.faq__chat { display: grid; gap: var(--space-6); }
.faq__pair { display: grid; gap: var(--space-2); }

/* The visitor's question: white bubble on the left */
.faq__q {
  justify-self: start;
  max-width: 88%;
  padding: var(--space-3) var(--space-5);
  border-radius: var(--bubble-radius) var(--bubble-radius) var(--bubble-radius) var(--bubble-tail);
  background: var(--color-white);
  font-family: var(--font-display);
  font-size: var(--text-question);
  font-weight: var(--weight-semibold);
  line-height: var(--leading-snug);
  letter-spacing: -0.015em;
}

/* Ruairí's answer: plum bubble on the right, with the EmailGain logo beside it */
.faq__a {
  display: flex;
  align-items: flex-end;
  justify-content: flex-end;
  gap: var(--space-2);
}
.faq__a p {
  max-width: 88%;
  padding: var(--space-4) var(--space-5);
  border-radius: var(--bubble-radius) var(--bubble-radius) var(--bubble-tail) var(--bubble-radius);
  background: var(--color-plum);
  color: var(--color-on-plum);
  line-height: var(--leading-normal);
}
.faq__avatar { flex: none; width: var(--avatar-size); height: var(--avatar-size); border-radius: var(--radius-sm); }

@media (min-width: 64rem) {
  .faq {
    grid-template-columns: minmax(0, 5fr) minmax(0, 7fr);
    gap: var(--space-9);
    align-items: start;
    padding: var(--space-8);
  }
}

/* ---------- Booking ---------- */
.book { display: grid; gap: var(--space-7); }

.book__intro {
  margin-top: var(--space-5);
  max-width: 36ch;
  font-size: var(--text-lead);
  line-height: var(--leading-normal);
}

/* The calendar in an EmailGain card: plum header with what the call is, Calendly below */
.cal {
  overflow: hidden;
  border-radius: var(--radius-lg);
  background: var(--color-white);
  box-shadow: var(--shadow-cal);
}
.cal:focus-within { outline: var(--focus-ring); outline-offset: var(--focus-offset); }

.cal__head {
  display: flex;
  align-items: center;
  gap: var(--space-4);
  padding: var(--space-5) var(--space-6);
  background: var(--color-plum);
  color: var(--color-on-plum);
}
.cal__head img { flex: none; width: var(--logo-size-lg); height: var(--logo-size-lg); border-radius: var(--radius-sm); }
.cal__title {
  font-family: var(--font-display);
  font-size: var(--text-h3);
  font-weight: var(--weight-bold);
  line-height: var(--leading-snug);
  letter-spacing: -0.02em;
}
.cal__sub { font-size: var(--text-small); color: var(--color-on-plum-soft); }

.cal__body { position: relative; height: var(--calendar-height); }
.cal__loading {
  position: absolute;
  inset: 0;
  display: grid;
  place-items: center;
  color: var(--color-text-muted);
  font-size: var(--text-small);
}
.cal__loading span { display: inline-flex; align-items: center; gap: var(--space-2); }
.cal__frame { position: relative; width: 100%; height: 100%; border: 0; }

.book__fallback { margin-top: var(--space-4); font-size: var(--text-small); }

@media (min-width: 64rem) {
  .book { grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: var(--space-9); align-items: start; }
}

/* ---------- Footer ---------- */
.site-footer {
  overflow: hidden;
  padding-top: var(--section-y);
  background: var(--color-plum);
  color: var(--color-on-plum);
}
.site-footer :focus-visible { outline-color: var(--color-on-plum); }

.site-footer__top { display: grid; gap: var(--space-7); padding-bottom: var(--space-8); }

.site-footer__line {
  max-width: 11em;
  font-family: var(--font-display);
  font-size: var(--text-h2);
  font-weight: var(--weight-bold);
  line-height: var(--leading-tight);
  letter-spacing: var(--tracking-tight);
  text-wrap: balance;
}
.site-footer__about { margin-top: var(--space-4); font-size: var(--text-lead); color: var(--color-on-plum-soft); }

.site-footer__nav { display: flex; flex-wrap: wrap; gap: var(--space-6) var(--space-8); align-content: start; }
.site-footer__links { display: grid; align-content: start; }
.site-footer__links a {
  display: inline-flex;
  align-items: center;
  gap: var(--space-3);
  min-height: var(--button-height-sm);
  font-size: var(--text-lead);
  text-decoration: none;
}
.site-footer__links a:hover { text-decoration: underline; }

.site-footer__base {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-2) var(--space-5);
  padding-block: var(--space-3);
  border-top: 1px solid var(--color-line-on-plum);
  font-size: var(--text-small);
  color: var(--color-on-plum-soft);
}
.site-footer__base a { display: inline-block; padding-block: var(--space-3); color: inherit; }
.site-footer__credit { margin-right: auto; } /* sits next to the ©, with Back to top on the right */

/* The name, huge and quiet, sitting on the bottom edge (decoration only) */
.site-footer__wordmark {
  margin-top: var(--space-6);
  margin-bottom: -0.1em;
  font-family: var(--font-display);
  font-size: var(--footer-wordmark);
  font-weight: var(--weight-bold);
  line-height: 0.85;
  letter-spacing: -0.06em;
  text-align: center;
  white-space: nowrap;
  color: var(--color-wordmark);
  user-select: none;
}
.site-footer__wordmark::before { content: "EmailGain"; } /* drawn by CSS: it's decoration, the name is in the line above */

@media (min-width: 64rem) {
  .site-footer__top { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); }
  .site-footer__nav { justify-self: end; }
}